NFL Watch Party and Osteoarthritis Education Event in Tampa, FL (November 2016)
The goal of this pilot effort was to develop a suitable, sustainable and scalable event that can be centered around a medical condition, in this case osteoarthritis. The event was developed based on our belief that locally-based collaboration is a primary pillar within the broader scope of healthcare transformation.
One of the primary strategies of the pilot was to bring together a wide array of stakeholders that have mutual interests in mobility and let this natural synergy between their shared goals manifest into a meaningful dialogue.
Develop a reusable model for future events or programs centered on mobility for awareness of osteoarthritis
Implement a task force-driven model for connecting key players in local market(s), including access for Sanofi Medical
Increase awareness of mobility in the local Tampa, FL market
Activities and Interactions
The event covered the following initiatives:
Informational handouts to bring awareness of local partners to each other
Health and satisfaction survey data
Luncheon centered around professional sports featuring local celebrity athletes (who also participated in screenings)
Stakeholder interactions and networking that included employers, providers, pharma, association management and patients
Based on post event surveys, participants and partners alike enjoyed the event and found significant value in it both the stakeholder discussions and the osteoarthritic screenings done during the event. In addition, the following successes were specifically noted:
This event reaffirmed NICH’s long-held belief that locally based collaboration is a primary pillar within healthcare transformation.
Bringing together mutual interests in mobility and letting the natural synergy of shared goals turns into meaningful dialogue. This strategy serves as a foundational element of a proven template for future mobility awareness protocols.
Extremely positive post-event survey data showed that by bringing together stakeholders in mobility/healthcare not naturally available to each other, we were taking away barriers that may have existed to healthy dialogue in the past. This was additionally supported by making the event free-flowing and casual.
An awareness factor for mobility in the local Tampa market was achieved among the various stakeholders (including athletes) in attendance. In the future, it will be determined if this can be increased by expanding the event within the general public or employer-specific and be offered (particularly screenings) on a larger scale.